Tuesday, 27 October 2009

Celebrating Converse Chucks

Converse Chuck Taylors are an incredible phenomenon, in my 30 odd years on Planet Earth i can't recall a time when they have dipped out of fashion, they have always been cool and remain so (even though my boss turned up in a pair this week!).

The Converse company was founded in 1908 (Converse rubber co.) and produced its first shoe in 1917, an all black (thick soled) sneaker called the All Star. It wasn't until the arrival of Arkon Firestones basketball player Charles "Chuck" H. Taylor that the shoe began to grow in popularity. Taylor joined Converse in 1921 and took it upon himself to promote the shoe throughout the game of basketball. You could say that 'Chuck' was rather successful as in 1923 they stuck his name on the shoe!

The Chuck Taylor All Stars are probably the biggest selling trainers (shoes?) of all time, i have seen the figure 500,000,000 to 750,000,00 pairs sold banded about the web, that seems difficult to get my head around!

Although now owned by Nike, Converse still retain an aura of coolness - we hope that they are still around in another 90 years time!

Do you own a pair of Chucks?


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